Velas de la Ballena

2024–2026 · Candle brand · Argentina & Spain

A visual world for every scent.

Founded in Argentina in 1997 and first launched in Uruguay, Velas de la Ballena is a candle brand with stores in Buenos Aires, Punta del Este, Madrid and Marbella. Today the brand and its workshop are based in Marbella.

As part of the creative team, I worked on art direction, visual concepts and AI-driven content, creating imagery and video for the brand and each of its scents.

The process moved from prompt writing and AI-generated images to photo editing, video and full campaigns, building a distinct look around every product while keeping production fast and flexible.

Art direction · AI image & video · Prompt creation · Photo editing · Campaigns