VAFF

2026 · Freelance · Olive oil brand · Tuscany, Italy

Dolce far niente, taken a little too far.

VAFF is an olive oil brand inspired by the Italian art of living slowly, eating well and making a spectacle out of everyday life.

I created its visual universe around a fictional cast of characters who have mastered the dolce far niente: long lunches, gold jewellery, stained tablecloths, excessive pours of olive oil and absolutely no intention of rushing anywhere.

Through AI-generated imagery, I translated this attitude into a playful social campaign where Italian excess meets contemporary fashion imagery.

Creative direction · Art direction · Brand universe · AI image generation · Social campaign