Positional prints

2021–Present · Print design · Brand & self-initiated work

Where the print sits is part of the design.

Graphics developed for a specific position on the garment, where scale, composition and placement on the body shape how the piece reads.

A print can start as a hand-painted or hand-drawn artwork translated into digital, or be built entirely digitally, depending on the concept. I also use AI to build visual worlds around each print: mood, imagery and context.

From first concept to final file, each print is developed as a system: position, scale, colourways and production-ready artwork.

Hand & digital artwork · Typography · Colourways · AI-assisted exploration · Production files